hello!
we are by the namesake
Meet By The Namesake
At by the namesake we are not off-the-rack women, nor did we want our leather jackets to be. We created By The Namesake to answer your need for individuality and personal edge in design, as in other aspects of your life.
How it Works
We are a custom leather atelier here to reinvent the iconic leather jacket. We make custom leather jackets for you, with you, through these simple steps:
CUSTOM PROCESS
We know that the custom process can be overwhelming but we've broken it down to just six simple steps!
1.
BASE STYLE
Choose from our 12 iconic base silhouettes to begin customizing.
2.
LEATHER
Select from 40+ leather options from rugged cowskin to buttery lamb. All of our leathers are a direct bi-product of the food-industry and tanned with strict environmental regulations.
3.
HARDWARE
We offer six hardware colors: Silver, Gunmetal, Black Oxide, Gold, Rose Gold, and Antique Brass. All hardware throughout will match your selection.
4.
LINING
3 weights, hundreds of colors... a place for your individual colors to shine through!
5.
ADD-ONS
Fur, Fringe, Studs, Paint... this is where the real fun begins and the sky is the limit with custom possibilities!
6.
FIT
Either at our studio or in the comfort of your own home with our Try-At-Home Kit, customized fit is an essential part of the NAMESAKE experience. We use our canvas jackets in size 00-24 to fit bodies of all shapes and sizes... because everyBODY deserves to feel like a rockstar!
The Story of How We Came to Be
Rosa Halpern
FOUNDER/
DESIGNER/
& LIFE FORCE
BEHIND
BY THE NAMESAKE

Rosa Halpern is the owner, designer and life force behind By The Namesake. Her background in fashion is extensive, learning to sew and pattern at age 10 and having her first internship at age 16.
By The Namesake started organically when a friend asked Rosa to make a leather jacket after tirelessly searching for a jacket that fit her perfectly and had every feature she was looking for. And then more requests started coming in, and more... until Rosa realized she had a waitlist of people who wanted to customize a leather jacket. An untapped niche; and so By The Namesake was born.
Named after two influential women herself - Rosa Parks and Rosa Luxemburg - Rosa Halpern built her brand based on the belief that women and men of every shape, size and style, should feel like the best version of themselves (channelling the energy of there own namesake) when in the perfect leather jacket.
Our Craft: In Design
Our Team
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