Made for you. Designed by you.
FUELED BY THE RICH HISTORY OF THE ICONIC LEATHER JACKET AND THE POWER OF DYNAMIC WOMEN.
- ROSA HALPERN, Creative Director
We know that the custom process can be overwhelming but we've broken it down to just six simple steps!
Choose from our 12 iconic base silhouettes to begin customizing.
Select from 40+ leather options from rugged cowskin to buttery lamb. All of our leathers are a direct bi-product of the food-industry and tanned with strict environmental regulations.
We offer six hardware colors: Silver, Gunmetal, Black Oxide, Gold, Rose Gold, and Antique Brass. All hardware throughout will match your selection.
3 weights, hundreds of colors... a place for your individual colors to shine through!
Fur, Fringe, Studs, Paint... this is where the real fun begins! The sky is the limit with custom possibilities!
Either at our studio, or in the comfort of your own home with our Try-At-Home Kit, customized fit is an essential part of the BY THE NAMESAKE experience. We use our canvas jackets in size 00-24 to fit bodies of all shapes and sizes... because everyBODY deserves to feel like a rockstar!
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Meet Our Muses
"A classic Leather Jacket to Shop Now — and Wear Forever"
"The future of retail. The custom leather jacket brand changing the consumer shopping experience..."
"What may seem like an overwhelming process was actually incredibly simple, and that’s credit to Halpern, who streamlined it to perfection"
"This Leather Brand Is One Of Canada’s Most Exciting Fashion Labels"
"[NAMESAKE] melds the convenience of e-commerce with the old world precision of bespoke clothing."
"This bespoke fashion brand embraces the consumer as collaborator...create a custom leather jacket that is unmatched in its fit and personalized detail."